Designing performance footwear is a strategic process that involves sourcing and utilizing advanced materials and hardware, managing manufacturing to ensure the top quality and ultimately the never ending quest to bring the best possible product to market.
Technology has many granular nuances that may be glazed over by some yet for others it what makes them adore a product. The design team has over thought the smallest details, tested, tweaked and ultimately pushed personal limits in order to provide the best cycling sneaker on the market, period.
DZR makes product with purpose in order for cyclist to have the ultimate experience when they ride in the city and in dirt.