New ideas make the world go round. We all face the same pressure to not rock the boat, not do anything strange, or to color outside the lines. Yet it’s the ones who dare to follow their weird and wonderful instincts who change the world in tiny as well as in large ways. In 2017 DZR is stoked again to bring some subtle but special kicks for people who live lives on and off their bike. So check back monthly and see what's in the works.