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We started DZR in Verbier, Switzerland with our 2 founders from San Francisco, CA and Ivrea, Italy. We wanted footwear for life on and off the bike. In fact, we believe that a cyclist's life should be a seamless transition from work, commute, bar, trail, home or anywhere you end up.
Simply put, DZR was born out of a passion for a life of riding – on city streets, mountain trails and anywhere else you can get two wheels. Which we think is pretty much everywhere. We have lived and ridden in many places and it is from this nomadic lifestyle that the concept of DZR shoes was born.
Changing environments require a cycling sneaker to be a true shape shifter to charge everywhere. We push the limit of what a traditional biking shoe should look and feel like. We strategically design, test, refine, simplify, source advanced materials and hardware, manage manufacturing, control quality and continue a never-ending quest to making our products better. All of our details are made with purpose in hopes for a seamless experience. Built from the ground up, we combined functionality with livability to bring to you a simple design that works for both on and off your bike. Clipless performance anytime and anywhere.